Tuesday, October 5, 2010


Some Brands, despite missing out in making it to the most valuable brands list, deserve a mention. Reason: They hold immense promise, deserving of an inclusion in the list of the most promising brands 2010.
Kent RO

Kent RO, the 15 year-old brainchild of Mahesh Gupta (Founder and CMD, Kent RO Systems Ltd) has given a new meaning to domestic water purification, having given the country its first RO purifier system, and that too with an enduring celebrity endorsement. With greater media visibility guaranteed over the next few months, this brand is certainly in for bigger prizes soon.

Senator Worldwide, marketer of specialty writing instruments, may not be one of those brands that you watch being flashed on mass communication channels day-in-and-day-out. But it is here, hopefully to stay. The company has entered into a JV with one of India’s leading business houses, the Modi Group, with an aim to become the most influential brand in the business of writing instruments. The Senator has landed!


Logistics is one business where credibility is of utmost importance, and advertising is key. Proof: Look at Safexpress, which is making waves with its most recent campaign dubbed “Distribution Redefined”. The brand has been able to secure an impressive list of clients, comprising global and national corporate houses. It’s only a matter of time when the legacy of this brand becomes an analysis for b-school case studies!
All Cargo Global Logistics

Popularly known as India’s first logistics business to make it big on the international scene, this listed-corporate brand, valued at `22.04 billion on BSE, has promises for its investors, especially with strong industrial growth and rise in trade in between emerging markets and countries in Europe.


Two years back, none would have ever imagined a name like Micromax taking the world of marketing by storm. It did! Today, you can see the brand all over – from the Asia Cup 2010 to IIFA Awards 2010, the mobile maker is burning the tracks and painting the skies with its logo. Today, with a market share of 7%, Micromax is biting on the heels of the No.2 Samsung in the Indian market. The brand has a clear positioning – low-priced products. Period!

A country which speaks the language of Levi’s when it comes to jeanswear, Numero Uno brings in with it a gush of fresh air. Price-sensitive is the market it wants to rule, and competitive pricing is what it uses as its USP. There is of course the quality it offers, which is a bonus. A highly regarded brand already, it swears to become the numero uno in its category soon.


Already a much-discussed brand in the world of mobile handsets retailing, The Mobile Store made a timely entry into the world of Indian telecommunication. With over 1,300 outlets spread across 200 cities (and with a vision to add 200 more by next year), this corporate brand already scores high on visibility and credibility. With the 600 million mobile user base growing in count by the day (thanks to multiple handset ownership and increasingly lower ownership lifespan), this brand is in for a ball in the times to come.

In a country like India, which is plagued with the fact that higher level education is on one hand unavailable and on the other elitist, an institute like Sharda University (from the stable of the Sharda group of institutions) gives new hope. With an aim to deliver quality education and prepare students for the industry, the institute is a solution to the huge supply gap in the availability of well-educated managers capable of running successful businesses.


If you hate to hear the bothersome snores or are worried about your hair loss, you will love to love the Modi Omega brand. Besides the two products mentioned above, this OTC drug manufacturer sells everything from skincare products to weight & cholestrol reducing tablets. It the ‘Alpha to Omega’ when it comes to a brand you can trust with your health.

With media vehicles in India clogged with real estate developer brands, trust and credibility become the two key factors that decide the ultimate choice of the buyers. Today the SVP brand carries both tags. On-time completion of projects and transparency is what sets this developer apart. With plans to complete 70 lakh sq. ft. in fy2009-10 alone, this brand poses a serious threat to the biggest of real estate brands.

Source: http://www.4psbusinessandmarketing.com

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