DO AUR DO PAANCH

DO AUR DO PAANCH

 

The world of marketing is full of brands that are promoted together. They have related brand values and thus benefit from each other. Yes, we are talking about co-branding.
Here are the rules of the event:
1. You can send in your individual entries or in a team of maximum two members.
2. The teams need to choose two brands (one brand from Set A and other from Set B) which have variety of products across categories to choose from.

SET A	SET B
Bingo	Samsung Mobiles
Barista Lavazza	Bisleri
Tanishq	Fast Track Accessories
Apple IPod	Reebok
Gucci	Levi’s
SOTC	Nirma (washing powder)
Ray Ban	Mc Donalds
Hotel Leela	Jockey
Canon Camera	Surf Excel
Nike	Zara
Rolex	Tata DoCoMo
Cadbury	Duracell
Gillette	Red Bull
Garnier	Gibson(guitars)
Axe	Times of India
Durex	Tata Sky
Budweiser	Spicejet
Dell	Sony Bravia
Fevicol	Intel
India TV	Radio Mirchi 98.3 fm
Veet	Big Bazaar
Mercedes	Marlboro
Nataraj Pencils	Frooti
Maggi	Amul
Close-up	Bajaj Pulsar

3. The teams need to choose one brand from each and create a print ad or Hand Made Drawing (soft copy) and an abstract on the same reflecting what they intend to communicate (not more than 100 words).
4. The teams can simply relate the two brands and promote them or come up with a new product category or service that uses both.
5. The teams will be judged on the basis of the creativity and innovation that they show and the concept. The ideas should be practical and relevant.
Please send your entries to: niche.nirma@gmail.com before 17-Oct-2010 11:59:59 PM (Sunday).

Prizes worth ` 800/- to be won.