tag:blogger.com,1999:blog-71008714494784266712024-03-14T10:57:59.004+05:30NiCHE - The Marketing club of IMNUNiCHE is the marketing club at Institute of Management, Nirma University. NiCHE is one of the most active clubs and organizes several events, group activities, seminars and workshops. NiCHE aims to provide opportunities to the members to develop marketing skills, undertake marketing exercises and meet marketing professionals. The club provides a platform to the members to interact and share knowledge and experience in the field of marketing.Unknownnoreply@blogger.comBlogger17125tag:blogger.com,1999:blog-7100871449478426671.post-31623902181105080952013-02-04T21:53:00.000+05:302013-02-04T22:15:12.545+05:30Rush Hour 2<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 17px;">Are you a star performer?</span><br />
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 17px;">Is communication your forte?</span><br />
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 17px;">Is crunching numbers your passion?</span><br />
<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 17px;">Do you have the drive to achieve results?<br /><br />If your answer to any of these questions is yes...<br />Get ready...<br />Prove it!</span><br />
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<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 17px;"><span style="color: #222222; font-family: arial, sans-serif; line-height: normal;"><i>check this space for further information</i></span></span></div>
Anonymoushttp://www.blogger.com/profile/01290656377943272430noreply@blogger.com1tag:blogger.com,1999:blog-7100871449478426671.post-43083657727099800652011-10-16T03:29:00.001+05:302011-10-16T03:35:55.783+05:30Get Viral !<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: center;"><span style="color: blue; font-size: 13.5pt; mso-no-proof: yes; text-decoration: none; text-underline: none;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75"
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</div><div style="margin-bottom: .0001pt; margin: 0cm;"></div><div style="text-align: left;"><b><span style="background: white; color: #cc0000; font-family: "Verdana","sans-serif";">Viral Marketing</span></b><span style="background: white; color: #333333; font-family: "Verdana","sans-serif";"> </span><span style="background: white; color: black; font-family: "Verdana","sans-serif";">refers to any strategy that encourages individuals to pass on a marketing message to others creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to hundreds, thousands, to millions.</span></div><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial;"><div style="text-align: left;"><br />
</div></span><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Viral marketing has also been referred to as</span><span class="apple-converted-space" style="color: black; font-family: Verdana, sans-serif;"> </span><i style="color: black; font-family: Verdana, sans-serif;">"word-of-mouth,"</i><span class="apple-converted-space" style="color: black; font-family: Verdana, sans-serif;"> </span><i style="color: black; font-family: Verdana, sans-serif;">"creating a buzz,"</i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">. The various media may also include video clips, interactive forums, newsletters, ebooks and images. </span></span><span style="color: black; font-family: "Verdana","sans-serif";">The goal of a successful viral marketing program is to appeal to those who have high social networking potential i.e. people who are the thought leaders in their circles. They, then spread the message through their channels carrying the added trust of the person who is forwarding it. The basic idea is that when such an ad reaches a susceptible user, the person accepts the idea i.e. he gets infected and shares it with other, thus infecting them. The viral chain is thus formed, and the message spreads exponentially. It is effective as a means of drawing high response rates.</span><br />
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</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><span style="color: black; font-family: "Verdana","sans-serif";">Viral Marketing can impact consumer behaviour by influencing consumer perceptions, attitudes and views, and is inexpensive in comparison to many other forms of advertising and marketing campaigns. With the decline of traditional marketing techniques, Viral marketing can be a useful technique of segmenting customers by the way the behave and feel. </span><span style="color: black;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><b><i><span style="color: #38761d; font-family: "Verdana","sans-serif";">Viral Marketing in Practice:</span></i></b><span style="color: black;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><b><span style="color: #741b47; font-family: "Verdana","sans-serif";">Batman - The Dark Knight</span></b><span style="color: black;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><span style="background: white; color: black; font-family: "Verdana","sans-serif";">The Dark Knight viral campaign was one of the most widespread of its kind. It included everything from websites for Gotham Cab company to a real life campaign for Harvey Dent. The campaign engaged people on a different level. And the results speak. It made ridiculous amounts of money at the box office and on DVD. Of course, there were other factors involved (Heath Ledger’s death, and just how great the film looked,) but the viral campaign succeeded in creating unprecedented amounts of hype.</span><span style="color: black;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><strong><span style="background: white; color: #741b47; font-family: "Verdana","sans-serif";">Smirnoff-</span></strong><strong><span style="background: white; color: #484848; font-family: "Verdana","sans-serif";"> </span></strong><span style="background: white; color: black; font-family: "Verdana","sans-serif";">Smirnoff’s viral “Tea Partay” video was an instant hit. It features preppy, Ivy League white boys doing a rap about throwing a tea party. The video just begs to be shared with others, making it a viral success.</span><span style="color: black;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><b><span style="color: #741b47; font-family: "Verdana","sans-serif";">Vodafone</span></b><span class="apple-converted-space"><span style="color: #741b47; font-family: "Verdana","sans-serif";"> </span></span><span style="color: black; font-family: "Verdana","sans-serif";">- <span style="background: white;">Vodafone’s ad campaign featuring the Zoozoo creatures have become an international sensation. Developed in India, the playful commercials have made their way to the internet and become viral hits. The campaign, “Make the Most of Now,” has become truly global as a result. The videos have collected millions of online views worldwide and firmly positioned the Zoozoo creatures as lovable global icons.</span></span><span style="color: black;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
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</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><span style="color: black; font-family: "Verdana","sans-serif";">BMW, Dove, Samsung, Levi's the list goes on. Viral marketing has benefited several c<span style="background: white;">ompanies and agencies. However they cannot flood the web with a string of would-be viral campaigns. They cannot overstay their welcome in a world constantly searching for that next “cool” thing. Viral content is interesting, provocative, limitless, original, and groundbreaking. The message conveyed matters and companies must not presume that they can simply create this type of content as they don't have the final say in what becomes the next sensation. People like us do.</span></span><span style="color: black;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
</div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><span style="color: black; font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Additional Reading: </span><span style="color: black; font-size: 13.5pt;"><o:p></o:p></span></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><i><span style="background: white; color: #134f5c; font-family: "Arial","sans-serif"; font-size: 10.0pt;">THE MECHANISMS OF THE INFLUENCE OF </span></i><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; border-color: initial; border-style: initial; outline-color: initial; outline-style: initial; outline-width: 0px;"><i><span style="border: none windowtext 1.0pt; color: #134f5c; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">VIRAL</span></i></strong><i><span style="background: white; color: #134f5c; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> </span></i><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; border-color: initial; border-style: initial; outline-color: initial; outline-style: initial; outline-width: 0px;"><i><span style="border: none windowtext 1.0pt; color: #134f5c; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">MARKETING</span></i></strong><i><span style="background: white; color: #134f5c; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> IN SOCIAL MEDIA </span></i><i><span style="border: none windowtext 1.0pt; color: #134f5c; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Business Horizons, May2011, Vol. 54 Issue 3, p253-263,</span></i></div><div style="margin-bottom: 0.0001pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: left;"><br />
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</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-40779176965614707092011-08-25T03:50:00.000+05:302011-08-25T03:50:51.261+05:30RannBhumi- The Battlefield<div dir="ltr" style="text-align: left;" trbidi="on"> <div class="post-header"> </div><div style="text-align: left;">You walk into the auditorium. You smile a big smile. As promised, everyone in your class is in the same colour. Flags in hands, they wave at you. You take a seat with them, you jump out of it and then you cheer till you cannot anymore. Spirited, United and Passionate!</div><div style="text-align: left;"><br />
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<tr style="text-align: left;"><td class="tr-caption" style="text-align: center;">Color Coded</td><td class="tr-caption" style="text-align: center;"><br />
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</tbody></table><div style="text-align: left;">You had to see it to believe it. </div><div style="text-align: left;">“RannBhumi- the Quest for the Best” was organised by “NiCHE”-the marketing club of IMNU on August 19, 2011. The flagship event of “NiCHE”, in its second year itself, has made its place among the most awaited events of IMNU. True to its name, the event is a battle between the five sections of the first year MBA (Full-Time and Family Business Course) batch. What is at stake? The RannBhumi trophy. Each class has to brand itself. This includes class name, logo, taglines, song performances, dance performances- anything which the teams feel represents who they are. </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div style="text-align: left;">Five teams namely Crusaders, Igniterzz, Knighthawks, Phaerenikes, and Zephyrs fought hard for the title and the rotating RannBhumi Trophy. With their feisty presentations, the teams battled to claim the spot at the top as their supporters rocked the auditorium with their adrenaline-fuelled cheering. </div><div style="text-align: left;"><br />
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<tr style="text-align: left;"><td class="tr-caption" style="text-align: center;">Phaerenikes sing their anthem</td></tr>
</tbody></table><div style="text-align: left;">While the Phaerenikes swept everyone away by their enthralling videos, Zephyrs shook the auditorium with their music. Igniterzz lit the stage by the virtue of their presence and Knighthawks did it with their humorous skit. Finally, the crusaders marched their way to a stunning performance. Each class tried to differentiate itself from the others-from painted faces to flags, from videos to class anthems, the event displayed all facets of creativity in the junior batch. Even as they had fun, in each team were visible the marketers in the making.</div><div style="text-align: left;">Finally, the moment came which every team was waiting for and Zephyrs walked away with the trophy, both in the best t-shirt category and the overall performance.</div><div style="text-align: left;"><br />
</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody style="text-align: left;">
<tr style="text-align: left;"><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-4h-agQ56IPc/TlAg43kaNjI/AAAAAAAAAFE/b6F2Q2JPx1o/s1600/DSC03337.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="244" src="http://4.bp.blogspot.com/-4h-agQ56IPc/TlAg43kaNjI/AAAAAAAAAFE/b6F2Q2JPx1o/s320/DSC03337.jpg" width="320" /></a></td></tr>
<tr style="text-align: left;"><td class="tr-caption" style="text-align: center;">Zephyrs- Storming their way to the top</td></tr>
</tbody></table><div style="text-align: left;">The event was judged by Prof. Sanjay Jain and Prof. Ashwini K. Awasthi and was a testimony to the solidarity of the IMNU batch 2011-13.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-dMo0kSukXw4/TlAjg8JXgXI/AAAAAAAAAFM/NP9uu3HFEBo/s1600/Capture.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="131" src="http://4.bp.blogspot.com/-dMo0kSukXw4/TlAjg8JXgXI/AAAAAAAAAFM/NP9uu3HFEBo/s200/Capture.JPG" width="200" /></a></div><div style="text-align: left;">Courtesy</div><div style="text-align: left;">Mahima Singhal </div><div style="text-align: left;"><br />
</div></div>Avinash Jainhttp://www.blogger.com/profile/13362760213496446065noreply@blogger.com4tag:blogger.com,1999:blog-7100871449478426671.post-42947769337398203662011-07-29T08:43:00.002+05:302011-07-29T08:44:49.396+05:30Its Creative to be simple....<div align="justify"><span style="color:#330099;">Just watched lot of commercials yesterday. The advertisers potray nothing but simple moments of our daily life but it all looks so noticed and special when you see these moments as a spectator. Was just wondering every moment we live carries a story, a special touch. We so much miss the little things in life. Every moment can be a memory, every memory a meaning...Its so beautiful, its so nice. There is so much fun in each of these, so much love and so much care. Also wonder, if its difference that is creative or simplicity. May be we carried away with assigning priorities to memories and experiences, so something's different, we call as creative and just ignore the simple cues in life. Ads yet identify them- these days it seems,<em> <span style="color:#33cc00;"><strong>it is Creative to be simple</strong></span></em>...Loved watching those ads..Made my day.. :D</span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-67358630307515847962011-07-07T22:05:00.003+05:302011-07-07T22:11:48.441+05:30Cine-Teasement<div style="color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">Hi Guys,</span></div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;"><br />
</span></div><div style="background-color: white; color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">Hope you are doing well. <i><b>NiCHE</b></i> is back after a long summer break, back in action, back to business.</span></div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;"><br />
</span></div><div style="color: #cc0000; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">We held the first event for the academic year 2010-2012. 'Cine-Teasement' was targeted at welcoming the juniors (Batch 2011-2013) to IMNU the <i><b>NiCHE</b></i> way. Cine-Teasement was a fine blend of Cinema and Advertisement. The participants participated in teams of 3, they were supposed to pick a movie and a product at random from our list. The bottom line was to create an concept for an entertaining advertisement for the product chosen using the theme of the movie.</span></div><div style="font-family: Georgia,"Times New Roman",serif;"><br />
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</span></div><div style="color: #cc0000; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">We filtered the participants on the basis of their round 1 performances and 7 teams entered the final round. The top 3 teams were announced and will be given the prizes. Hoping the enthusiasm created by this event gains momentum and we see similar or even better responses for or upcoming events.</span></div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><i><b><span style="font-size: large;"><br />
</span></b></i></div><div style="color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><i><b><span style="font-size: large;">On Behalf of NiCHE - The Marketing Club of IMNU,</span></b></i></div><div style="color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><i><span style="font-size: large;">Regards,</span></i></div><div style="color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><i><span style="font-size: large;">Romil Doshi :-)</span></i><br />
<br />
<br />
<div style="text-align: center;"><u><i><span style="font-size: large;">Poster for Cine-Teasement</span></i></u></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-bkTpGQkm4Xs/ThXhld5dJ8I/AAAAAAAADh4/li2BtvtTovs/s1600/Cine-Teasement+T4+Final+for+Web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-bkTpGQkm4Xs/ThXhld5dJ8I/AAAAAAAADh4/li2BtvtTovs/s640/Cine-Teasement+T4+Final+for+Web.jpg" width="452" /></a></div><i><span style="font-size: large;"> </span></i></div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-36827124293794649802011-02-05T10:36:00.001+05:302011-02-05T10:40:39.058+05:30The Nine Best Story Lines for Marketing<div dir="ltr" style="text-align: left;" trbidi="on"><div class="entry-content" style="text-align: justify;"><div class="entry-body"><div class="separator" style="clear: both;"><a href="http://blog.guykawasaki.com//beyondbuzz.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img align="right" alt="beyondbuzz.jpg" border="0" height="400" src="http://blog.guykawasaki.com//beyondbuzz.jpg" width="265" /></a></div>Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. This is her explanation of the top nine types of stories that people like to talk about. If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these story lines, you probably have a problem. And most likely you’re too close to what you’re doing, so you think that you’re uniquely “patent-pending, curve-jumping, and revolutionary.” :-)<br />
<ol><li> <b>Aspirations and beliefs.</b> More than any other topic, people like to hear about aspirations and beliefs. (This may be why religion is the most popular word-of-mouth topic, ever.) Sun Microsystems’ Scott McNealy’s point of view about ending the digital divide is aspirational as is Patagonia founder Yvon Chouinard’s views about how companies can grow by reducing pollution and creating more sustainable business strategies. Aspirations are helpful because they help us connect emotionally to the speaker, the company, and the issues. They help us see into a person or company’s soul.<br />
</li>
<li> <b>David vs. Goliath.</b> In the story of David and Goliath, the young Hebrew David took on the Philistine giant Goliath and beat him. It is the way Southwest Airlines conquered the big carriers, the way the once unknown Japanese car manufacturers took on Detroit, and the way social media is taking on the media giants. Sharing stories about how a small organization is taking on a big company is great business sport. Rooting for the underdog grabs our emotions, creates meaning, and invokes passion. We like to listen to the little guy talk about how he’s going to win and why the world—or the industry—will be a better place for it.<br />
</li>
<li> <b>Avalanche about to roll.</b> The mountain is rumbling, the sun is getting stronger, but the rocks and snow are yet to fall. You want to tune in and listen to the “avalanche about to roll” topic because you know that there’s a chance that you will be killed if caught unaware. This theme taps into our desire to get the inside story before it’s widely known. It’s not only interesting to hear someone speak about these ideas, they have the ingredients for optimal viral and pass-along effect.<br />
</li>
<li> <b>Contrarian/counterintuitive/challenging assumptions.</b> These three themes are like first cousins, similar in many ways but slightly different. <b>Contrarian</b> perspectives defy conventional wisdom; they are positions that often are not in line with—or may even be directly opposite to—the wisdom of the crowd. The boldness of contrarian views grabs attention; the more original and less arrogant they are, the more useful they will be in provoking meaningful conversations.<br />
<b>Counterintuitive</b> ideas fight with what our intuition (as opposed to a majority of the public) says is true. When you introduce counterintuitive ideas, it takes people a minute to reconcile the objective truth with their gut assumption about the topic. Framing views counter to how we intuitively think about topics—going against natural “gut instincts”—pauses and then resets how we think and talk about concepts.<br />
<b>Challenging widely-held assumptions</b> means that when everyone else says the reason for an event is X, you show that it’s actually Y. Challenging assumptions is good for debate and discussion, and especially important in protecting corporate reputation.<br />
</li>
<li> <b>Anxieties.</b> Anxiety is a cousin of the avalanche about to roll, but it is more about uncertainty than an emerging, disruptive trend. Examples of anxiety themes abound: (1) Financial services companies urging baby boomers to hurry up and invest more for retirement: “You’re 55. Will you have your needed $3.2 million to retire comfortably?” (2) Tutoring companies planting seeds of doubt about whether our kids will score well enough on the SATs to get into a good college. Although anxiety themes grab attention, go easy. People are becoming skeptical, and rightly so. Too many politicians, companies have bombarded us with FUD (fear, uncertainty and doubt) with no facts to back up their point.<br />
</li>
<li> <b>Personalities and personal stories.</b> There’s nothing more interesting than a personal story with some life lessons to help us understand what makes executives tick and what they value the most. The points of these personal stories are remembered, retold, and instilled into organizational culture. Robert Goizueta, the respected CEO of Coca-Cola, said he hated giving speeches but he was always telling stories—often personal ones about how he and his family had to flee Cuba when Castro took control and had nothing more than his education.<br />
Similarly, when Steve Jobs gave the commencement address to Stanford University in June 2005, he shared his personal story and life lessons. That commencement address, “Stay Hungry. Stay Foolish,” was talked about on thousands of blog and was published verbatim in Fortune magazine. It helped us see Jobs in a new light.<br />
</li>
<li> <b>How-to stories and advice.</b> Theoretical and thought-provoking ideas are nice, but people love pragmatic how-to advice: how to solve problems, find next practices, and overcome common obstacles. To be interesting, how-to themes need to be fresh and original, providing a new twist to what people already know or tackle thorny issues like how to get IT and marketing organizations to work together despite deep culture clashes between the two.<br />
</li>
<li> <b>Glitz and glam.</b> Robert Palmer sang about being addicted to love. Our society is more addicted to glamour and celebrity. Finding a way to logically link to something glitzy and glamorous is a surefire conversation starter. For example, tagging on to the widespread interest in the Academy Awards, Randall Rothenberg, former director of intellectual property at consultancy Booz Allen-Hamilton, last year talked about the similarity and challenges between creating new “star” product brands and movie stars.<br />
</li>
<li><b>Seasonal/event-related.</b> Last, and least interesting but seems to resonate, is tying your topic into seasonal or major events. Talking about industry predictions around the New Year, advertising during SuperBowl season, executive compensation reform when an executive of a well known company “resigns” with an especially bloated compensation package are examples of this type of story.</li>
</ol></div></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Source: http://blog.guykawasaki.com/2007/07/what-people-tal.html#axzz1D3dRb8Pl</div><div style="text-align: justify;"><a href="http://blog.guykawasaki.com/2007/07/what-people-tal.html#ixzz1D3dX3CNI" style="color: #003399;"></a></div></div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-60404889870088829772011-01-16T02:42:00.000+05:302011-01-16T02:42:07.948+05:30Starting a Business: Role of NICHE MARKETING<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;"><b><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 20pt;">Starting a Business</span></i></b><b><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 20pt;">: Role of NICHE MARKETING</span></i></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">The role of marketing in business may surprise you. Many books and seminars on marketing begin on how to develop the Marketing Plan. You shouldn't begin thinking how you are going to market something until you first determine if you have something to market. You also need to have the ability to develop and service your product; will it work the way you say it will work; are there no adverse legal ramifications? Finally, can you sell of offer it for a profit? </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">Finding your Niche Market </span></b></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>1.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">What kind of things are you interested in? Tennis, Books, Music..... </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>2.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">Do these interest border on Passion? Football, Writing, Collecting..... </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>3.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">Where is your Knowledge base? Is there any subject or topic that you know a lot about? </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>4.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">Are you the person people come to for answers - asking your advice or opinion? </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">When you pursue a business that you are passionate about, something you really like to do, your chances of success in business increases dramatically. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Many people make the mistake of developing a product first, then trying to find a market. That is backwards. You must first find the demand, and then fill it. This will guarantee the success of your product, as people are already looking for what you are about to develop. By filling this need, you can actively focus your energies on marketing to the audiences that will provide the highest sales profit. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">I. Finding the Right Markets: </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Examine your list. You now must research and find markets that relate to your list of interests. Brainstorm a list of general, potential markets for each of your interests. Do not be concerned if your markets seem too broad or general. Utilize friends, family and the Internet - searching keywords related to your interests. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">II. Research the Competition: </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Now that you have your list of specific markets, it's time to examine the competition - both online and off. Take a look at how well these businesses are marketing themselves to the market segment. How organized and professional looking are their sites? </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">III. Meet the Market Demand: </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Now it's time to find the greatest need. There are several ways to research this: </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">1. Research Keywords </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">To narrow down your niche market, utilize tools such as: </span></div><ul type="disc"><li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Word Tracker </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Overture Term Suggestion - gives a list of related searches and how many times those terms were searched in Overture during the previous month. </span></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Search for terms that are frequently searched for by your target market - but are not being used effectively by your competition. This competitive analysis will expose untapped needs and help you avoid marketing to heavily saturated markets. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><i><span style="font-family: "Cambria","serif"; font-size: 14pt;">RULE: When competing in a saturated market, define and maintain a tightly focused niche market for your business. </span></i></b><b><span style="font-family: "Cambria","serif"; font-size: 14pt;"></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">If you find there are many web sites marketing a similar product and not enough people are actually buying to make your product idea profitable, it is better to find out before you launch your Marketing Campaign. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">2. Newsgroups, Discussion Boards, Chat Rooms </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Be still, and listen. People will TELL you what they like and don't like; what they're looking for. These forums are frequently visited by people seeking advice. By monitoring these discussions you will discover the "hurts" that need to be filled. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">This is a great way to find potential products or service ideas. If the same question is repeated, there are probably hundreds and, perhaps, thousands of people wondering the same thing. Some good places to start: </span></div><ul type="disc"><li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Thread Watch </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Webmaster World </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Cash Keywords </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Google Groups </span></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">A search in any of the major search engines will provide several good boards and chat rooms. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">3. Customer Use </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">If you already have an established customer base, send out an email survey . 80% of your continual sales come from 20% of your client base. Statistics have shown that up to 36% of your current client base will purchase form you again if you have something similar to offer. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">4. The Reviews Are In </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">These sites are used by people to either rave or complain. This makes it a gold-mine of information of how the public perceives the competition. </span></div><ul type="disc"><li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Consumer Review </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Consumer Search </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Opinions </span></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">5. Competitive Analysis </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">The purpose of Competitive Analysis is to determine which business strengths are needed to be competitive in the market. You also need to determine how the competition will react to your strategies BEFORE you implement them. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Your competitors could be your greatest source of inspiration. Once you have chosen your area of interest - start a thorough market research. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">To analyze the competition, gather information on: </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>1.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">Their Competitive Market Share </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>2.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">Their Current Strategies </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>3.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">Future Goals </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>4.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">Where they are vulnerable </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>5.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">What will provoke retaliation </span></div><div class="MsoNormal" style="line-height: normal; margin-left: 36pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Cambria","serif"; font-size: 14pt;"><span>6.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 14pt;">copies of all their marketing materials </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">The more you find out, the better you'll be able to find a weakness, and then develop a strong Unique Selling Proposition. Make your product better, faster, easier, safer, and more cost-effective. Do whatever it takes to entice customers to buy your product or service over your competitions. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">IV. Customer Analysis: How Accurate Is Your Research? </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">At this point, determine if your research is accurate? Talk to members of the market and confirm it. </span></div><ul type="disc"><li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">How big of a problem is it for them? </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Is it a minor nuisance, or is it something they would pay to obtain a solution for? </span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">How much is that solution worth to them? </span></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">1. Validate your information:</span></b><span style="font-family: "Cambria","serif"; font-size: 14pt;"> get on the phone, run surveys, chat in newsgroups. Do research to see if anyone else is currently offering a solution to this problem. If they are, what are they charging and how good is the service? </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">2. Customer Interest:</span></b><span style="font-family: "Cambria","serif"; font-size: 14pt;"> Find out if customers are interested in the product or service. It may be that there is already enough products in that niche, but it lacks in services to help use the products. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">3. Determine the general price range. </span></b><span style="font-family: "Cambria","serif"; font-size: 14pt;">Can you offer a price advantage? Determine the price-sensitivity of your future, potential customers. If the competition is constantly cutting costs to gain new customers, this is a warning flag. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">4. What gender is your potential market?</span></b><span style="font-family: "Cambria","serif"; font-size: 14pt;"> What is their income level? What level of education do they have? Their geographic location? These are important factors in order to determine how lucrative your market will be, as well as how to best approach and advertise. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">5. Most importantly, what motivates the market to buy?</span></b><span style="font-family: "Cambria","serif"; font-size: 14pt;"> Do they react to a price drop? When you understand your audiences' motivation, you'll be able to appeal to what motivates them to buy. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">Conclusion: </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Remember to find the problem before you try to develop a solution. It is much more lucrative to find out what your potential market is searching for and then filling that need. </span></div><ul type="disc"><li class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">Choose a niche market from your interests </span></b></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">Research keywords to find what the market is already searching for </span></b></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">Research existing niches and improve on existing products </span></b></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 14pt;">Survey current customers for potential products </span></b></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt;">Your business success hinges directly on choosing a product that the public already wants and then providing it. </span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 14pt; line-height: 115%;">Source: <a href="http://www.designchefdirectory.com/tips/niche-marketing.htm">http://www.designchefdirectory.com/tips/niche-marketing.htm</a></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-81044154850231490502010-12-25T15:04:00.003+05:302010-12-25T15:24:42.890+05:30Famous Marketing Blunders<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 24pt; line-height: 150%;">Famous Marketing Blunders</span></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 20pt; line-height: 150%;">Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. </span></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux." </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Coors put its slogan, "Turn It Loose," into Spanish where its translation was read as "Suffer From Diarrhea." </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_GKTTpYi5UVA/TRW-5ajkhxI/AAAAAAAADgM/jOEO1isDQSw/s1600/Coors-Light.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://2.bp.blogspot.com/_GKTTpYi5UVA/TRW-5ajkhxI/AAAAAAAADgM/jOEO1isDQSw/s400/Coors-Light.jpg" width="400" /></a></div></div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Clairol introduced the "Mist Stick", a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick." </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">When Gerber started selling baby food in Africa, they used the same packaging as they did in the U.S., with the beautiful Caucasian baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read. Yikes! </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Colgate introduced a toothpaste in France called Cue, the name of a notorious naughty magazine. </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Hunt-Wesson introduced its Big John products in French Canada as Gros Jos before finding out that the phrase, in slang, means "big breasts." In this case, however, the name problem did not have a noticeable effect on sales. </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water. </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Japan's second-largest tourist agency was mystified when it entered English-speaking markets and began receiving requests for unusual sex tours. Upon finding out why, the owners of Kinki Nippon Tourist Company changed its name.</span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el papa), the shirts read "I saw the potato" (la papa). </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave", in Chinese. </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le", translating into "happiness in the mouth." </span></i></b><br />
<div style="text-align: center;"><a href="http://1.bp.blogspot.com/_GKTTpYi5UVA/TRW-fJRrzBI/AAAAAAAADgI/l1iQPf7TZas/s1600/3438341472_20bb05df72.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="272" src="http://1.bp.blogspot.com/_GKTTpYi5UVA/TRW-fJRrzBI/AAAAAAAADgI/l1iQPf7TZas/s400/3438341472_20bb05df72.jpg" width="400" /></a></div></div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;"><span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant." </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken" was translated into Spanish as "It takes an aroused man to make a chicken affectionate."</span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead." </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off." </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #002060; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #002060; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe. </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoListParagraph" style="line-height: 150%; text-align: justify; text-indent: -18pt;"><b><span style="color: #c00000; font-family: Symbol; font-size: 16pt; line-height: 150%;">·<span style="font: 7pt "Times New Roman";"> </span></span><i><span style="color: #c00000; font-family: "Cambria","serif"; font-size: 16pt; line-height: 150%;">Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all the nameplates off and substituted Corcel, which means horse. </span></i></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com1tag:blogger.com,1999:blog-7100871449478426671.post-814980313607560102010-12-05T22:28:00.000+05:302010-12-05T22:28:48.432+05:30Super Bowl advertising is risky business<div class="i1" style="color: purple; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;"> <span style="color: #741b47;">Under Armour shares were pummeled after the company announced advertising buys that would hamper earnings, including a commercial during Super Bowl XLII costing about $5 million. Garmin received publicity for its Super Bowl spot — the wrong kind. Northwestern University’s Kellogg School named Garmin’s commercial (which cost $2.4 million to buy) the worst among scores of Super Bowl ads broadcast. </span></span></div><div class="i1" style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><br />
</div><div class="separator" style="clear: both; color: #741b47; text-align: justify;"><a href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TPvC0xMVcOI/AAAAAAAADfM/OaAEwhAC49A/s1600/pepsi.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TPvC0xMVcOI/AAAAAAAADfM/OaAEwhAC49A/s320/pepsi.jpg" width="272" /></a></div><div class="i1" style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"></div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">Despite all the hype about their creativity and an ability to reach television’s largest audience (93 million viewers) annually, Super Bowl commercials are risky ventures. Millions of dollars are dropped in less time than breaks between NFL plays, and the result may be viewers’ yawns and media pans. Which makes one wonder: Considering all the major sporting events during the year, isn’t there a better way for companies to spend their ad money?</span></div><div style="color: #741b47;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">True, certain sports events don’t really lend themselves to commercial buys. For instance, the Kentucky Derby on ABC draws nearly 14 million viewers, but it lasts only two minutes and no spots appear during the horse race. In golf, The Masters — broadcast by CBS — limits commercials to a handful of sponsors. </span></div><div style="color: #741b47; text-align: justify;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">But other marquee matchups offer solid opportunities. During the 2007 World Series sweep of Colorado by Boston, Fox received about $400,000 for each 30-second commercial and attracted roughly 17 million viewers per game, a better deal than the Super Bowl in terms of cost per viewer. The upcoming Daytona 500 is drawing about $550,000 to $575,000 for each 30-second commercial, with close to 20 million viewers likely for the Fox broadcast, again a better bargain. How about a major PGA Tour event, where the average price for a 30-second spot is less than $200,000 and companies can reach the coveted male demographic with six-figure incomes? Spreading millions of dollars across half a dozen other major games, races and the like can make more sense.</span></div><div style="color: #741b47; text-align: justify;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">The unrivaled exposure of Super Bowl ads means a commercial that alienates can heavily damage the sponsoring company. In the past decade, ads have been lambasted for being everything from racist to homophobic to inappropriate. Particularly at risk is a company making its advertising debut during the game in hopes of establishing a national reputation. It can be battered if the commercial lands short of the standard that has been established. And the high stakes of the event mean agencies can take the fall for a bad ad. For instance, Cramer-Krasselt resigned from the CareerBuilder account after ads failed to make USA Today’s Top 10 Super Bowl commercials. </span></div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><br />
</div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><a href="http://4.bp.blogspot.com/_GKTTpYi5UVA/TPvC1x1sT2I/AAAAAAAADfQ/lAHxBFwuwfo/s1600/pepsi-superbowl.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/_GKTTpYi5UVA/TPvC1x1sT2I/AAAAAAAADfQ/lAHxBFwuwfo/s320/pepsi-superbowl.jpg" width="260" /></a></div><div style="color: #741b47; text-align: justify;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;"> Not only are Super Bowl ads expensive to purchase, they are often pricey to produce. Audi told USA Today it paid anywhere from $500,000-$1.5 million just for the right to use “The Godfather” imagery in this year’s ad. Anheuser-Busch shoots more than twice as many commercials as it uses and then spends money to test them in focus groups around the U.S. Well-known celebrities who appear in Super Bowl ads, such as Justin Timberlake and Carmen Electra, demand a premium fee.</span></div><div style="color: #741b47; text-align: justify;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">The Super Bowl hasn’t always been the ad showcase it is today. The Apple commercial “1984” a quarter-century ago helped focus viewers’ attention on the spots. According to Michael MacCambridge, author of “America’s Game” about how pro football became the country’s most popular sport, the Super Bowl game in Pasadena 15 years ago changed everything.</span></div><div style="color: #741b47; text-align: justify;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">”I think Super Bowl commercials became more prominent around the time that the NFL decided to add A-list pop stars to the halftime entertainment — with Michael Jackson performing at Super Bowl XXVII in 1993,” he said. “Emphasizing the halftime show ensured that the game would transcend sports; it took the largest TV audience of the year, and made it even broader and younger, setting the stage for commercials that would make news on their own terms.”</span></div><div style="color: #741b47; text-align: justify;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">Companies such as Anheuser-Busch — which buys so many commercials every year that it pays only about $2 million for each 30-second spot — have become synonymous with the Super Bowl. Because of its over-the-top Super Bowl presence, the brewer has earned value just from the fact many fans assume Budweiser is the official beer sponsor of the NFL (it’s not — Coors is). And in the day of the Internet, ads will be watched online millions of times after the game, so their life, and thus impact, is seemingly limitless today.</span></div><div style="color: #741b47; text-align: justify;"> </div><div style="color: #741b47; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><span style="font-size: large;">Still, Super Bowl ads are a roll of the dice. And, if God forbid a game breaks out between the ads, and Eli Manning throws a last-second touchdown pass to shatter a New England perfect season, who’s going to talk about a Kraft commercial the next day? Spreading the risk among a number of prime sporting events may be the smarter move.</span></div><div style="color: purple; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><br />
</div><div style="color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><i><span style="font-size: large;"><span class="attribution">By <span class="fn" itemprop="name">David Sweet</span></span></span></i></div><div style="color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><i><span style="font-size: large;"><span class="attribution"><span class="fn" itemprop="name">Source: </span></span></span></i></div><div style="color: blue; font-family: Georgia,"Times New Roman",serif; text-align: justify;"><i><span style="font-size: large;"><span class="attribution"><span class="fn" itemprop="name">http://www.msnbc.msn.com/id/22881813/ns/business-us_business/</span></span></span></i></div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-88285174816993557192010-11-14T02:21:00.001+05:302010-11-14T02:25:56.552+05:30IDEAS THAT WORK<div class="separator" style="clear: both; text-align: justify;"><a href="http://1.bp.blogspot.com/_GKTTpYi5UVA/TN74rgz4XFI/AAAAAAAADfE/bjVTZh931S8/s1600/IMG_1372.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/_GKTTpYi5UVA/TN74rgz4XFI/AAAAAAAADfE/bjVTZh931S8/s320/IMG_1372.JPG" width="320" /></a></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-size: large;">An interactive session “Ideas that work” was conducted by Mr. Uttam Solanki at Institute of Management, Nirma University on November 12th, 2010. Mr. Solanki is the branch head of Lowe Lintas, Gujarat and has over 15 years of experience in this field. The whole session was organized by NiCHE, the marketing club of IMNU and attracted a good crowd.</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-size: large;">The speaker subtly explained the concept of a high value idea to the students and also focused on how brand equity is based on a single idea. Videos of leading brands like Idea, Surf excel, Liril and others were shown along with the justification of how a single high value idea is accepted across various cultures as well as countries. The whole event was greatly acknowledged by the students, following which Mr. Solanki gave answers to the questions that arose in the creative minds of students of IMNU.<br />
</span> </div><div class="separator" style="clear: both; text-align: justify;"><span style="font-size: large;"></span><a href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TN74tQIdXCI/AAAAAAAADfI/7frLJx93LH8/s1600/IMG_1375.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TN74tQIdXCI/AAAAAAAADfI/7frLJx93LH8/s320/IMG_1375.JPG" width="320" /></a></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-size: large;"><br />
It was a fantastic knowledge gaining session for all the budding marketing professionals of Nirma University, who are interested in choosing branding and marketing as their career ahead in future.<br />
<br />
Content Courtesy: Sidharth Udani</span></div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-69973442607432427362010-10-18T20:31:00.000+05:302010-10-18T20:31:49.175+05:30“Good guys finish last.”<span style="font-size: large;"></span><br />
<span style="font-size: large;"><em>“Good guys finish last.”<br />
“Rules are made to be broken.”<br />
“The ends justify the means.”</em></span> <br />
<blockquote style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><a href="http://i.bnet.com/blogs/legal-strategy-2.jpg"><img alt="Should You Play By the Rules" class="alignright size-full wp-image-5594" height="300" src="http://i.bnet.com/blogs/legal-strategy-2.jpg" style="margin: 10px;" title="Should You Play By the Rules" width="400" /></a><em></em></span></blockquote><blockquote style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><em></em></span></blockquote><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">From the time we’re young, just beginning to understand what’s going on around us, until we’re too old to care anymore, one question comes up again and again. Should we play by the rules?</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">Now, I’m sure most of you are pretty opinionated. But before you answer yes, no, or it depends, consider this. You probably play by more rules than you think … or should. Some of them are even rules you impose on yourself, and for reasons you may not be aware of. Those are the ones that tend to be the most career and success-limiting.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">You see, rules fall into three general categories: legal, societal, and self-imposed.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><strong>Legal rules</strong> are pretty black and white. America’s a nation of laws, and the rule is don’t break them. Just to be clear, we’re talking criminal <em>and civil </em>laws. That trips up a lot of people who mistakenly think fraud, discrimination, domestic violence, harassment, even downloading copyrighted material or rolling through a stop sign, are ethical or moral issues. They’re not.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><strong>Societal rules</strong> involve complex issues like ethics and morality, so they’re far more subjective than legal rules. Even if you feel strongly about one thing or another, there are likely circumstances that would change your opinion.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">For example, I generally don’t fault people who cheat on their spouses, but I might feel very differently when the person being cheated on is someone close to me. Similarly, while I think people should treat others with respect, I know I fall short of that ideal all too often.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">So, you can see how societal rules are subject to perspective and circumstance. These are rules that from time to time we may break, feel badly about, realize that we’re human, and ultimately forgive ourselves — even while those we harmed may not.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">Now, let’s talk about <strong>self-imposed rules</strong>. They’re the kind of rules you hear again and again in every workplace. I hear them in many of your comments and emails, as well:</span></div><ul style="font-family: "Trebuchet MS",sans-serif;"><li><span style="font-size: large;"><em>“I won’t compromise my principles to climb the corporate ladder.”</em></span></li>
<li><span style="font-size: large;"><em>“I don’t play politics at work.”</em></span></li>
<li><span style="font-size: large;"><em>“That’s outside my comfort zone.”</em></span></li>
<li><span style="font-size: large;"><em>“Life is too short to work with a**holes.”</em></span></li>
<li><span style="font-size: large;"><em>“I won’t work for a boss who, at a job where, or at a company that ___________ (fill in the blank).”</em></span></li>
</ul><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">Now, we’ve all uttered a phrase or two like that at one time or another, right? Well, let me introduce you to a concept called self-limiting behavior. In this context, it’s when we put restrictions on ourselves that have unintended consequences because we’re not aware of the real reasons behind them.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">For example:</span></div><ul style="font-family: "Trebuchet MS",sans-serif;"><li><span style="font-size: large;">Nobody has to <em>compromise principles</em> to climb the corporate ladder. You may, however, have to sacrifice a great deal, including some of your own personal needs and wants, in favor of those of the company’s customers, shareholders, and employees. So, maybe you’re not principled so much as selfish, afraid to give up that much control, or afraid you might fail.</span></li>
<li><span style="font-size: large;">As for <em>playing politics</em>, show me a workplace where everyone sings Kumbaya and gets along like peas in a pod and I’ll show you, well, Utopian BS. It doesn’t exist. And those who say they don’t play politics are usually the most political of all.</span></li>
<li><span style="font-size: large;">Whenever you hear, <em>“that’s outside my comfort zone,”</em> it’s actually code for <em>“that’s something I’m scared of.”</em> While it’s human to be afraid, it’s not a good thing to be unaware of it.</span></li>
<li><span style="font-size: large;">As for not wanting to <em>work with a SOB</em>, I’ve got news for you, those who are fond of saying that are usually the biggest <em>SOB</em> of all. Some casually toss that term around as if it’s some kind of absolute. The truth is that we’re all <em>SOB</em> some of the time. Half the time you’re the <em>SOB</em> and the other person is just reacting to it. And one person’s <em>SOB</em></span> <span style="font-size: large;">is another person’s spouse or best friend.</span></li>
</ul><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">You see, none of these self-imposed rules are about ethics, morals, or conviction. They are, however, about trying to control a world, or at least a workplace, that’s chaotic and scary. And by setting these arbitrary limits, we delude ourselves into believing that we’ve gained some measure of control. In reality, the only thing we’re achieving is limiting our success and potential. That’s why it’s called self-limiting behavior.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">So, back to the original question, should you play by the rules? Legal rules, absolutely. Societal rules, it depends. Self-imposed rules, never. Not if you want to have a successful management career.</span></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><i><span style="font-size: large;">Source: http://www.bnet.com</span></i></div><div style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"> </span></div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-79719853293796794342010-10-12T00:12:00.007+05:302010-10-12T00:28:03.945+05:30DO AUR DO PAANCH<div style="text-align: center;"><span style="color: #cc33cc;"><span style="font-style: italic; font-weight: bold;">DO AUR DO PAANCH</span></span></div><div style="text-align: center;"><span style="color: #cc33cc;"><span style="font-style: italic; font-weight: bold;"> </span></span> </div><img alt="" border="0" height="640" id="BLOGGER_PHOTO_ID_5526860848487527890" src="http://2.bp.blogspot.com/_mJA3l53iaI0/TLNaqL0c9dI/AAAAAAAAAPw/hPyzR29xoS8/s640/2aur2Paanchlight1pic.jpg" style="display: block; height: 400px; margin: 0px auto 10px; text-align: center; width: 340px;" width="544" /> <br />
<div style="text-align: center;"><br />
<span style="font-family: trebuchet ms;"></span></div><span style="font-family: trebuchet ms;"><span style="color: #3366ff;">The world of marketing is full of brands that are promoted together. They have related brand values and thus benefit from each other. Yes, we are talking about<span style="color: #000066; font-weight: bold;"> co-branding</span><span style="font-weight: bold;">.</span></span> <br />
Here are the rules of the event: <br />
1. You can send in your<span style="font-style: italic;"> <span style="color: #3366ff;">individual entries</span></span> or in a <span style="color: #3366ff; font-style: italic;">team of maximum two members</span><span style="color: #3366ff;">.</span> <br />
2. The teams need to choose two brands (<span style="color: #3366ff; font-style: italic;">one brand from Set A and other from Set B</span>) which have variety of products across categories to choose from. <br />
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<tr style="height: 6pt;"> <td style="border-color: -moz-use-text-color windowtext windowtext; border-style: none solid solid; border-width: medium 1pt 1pt; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Durex<o:p></o:p></span></b></div></td> <td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Tata Sky<o:p></o:p></span></b></div></td> </tr>
<tr style="height: 6pt;"> <td style="border-color: -moz-use-text-color windowtext windowtext; border-style: none solid solid; border-width: medium 1pt 1pt; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Budweiser<o:p></o:p></span></b></div></td> <td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Spicejet<o:p></o:p></span></b></div></td> </tr>
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<tr style="height: 6pt;"> <td style="border-color: -moz-use-text-color windowtext windowtext; border-style: none solid solid; border-width: medium 1pt 1pt; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">India TV<o:p></o:p></span></b></div></td> <td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Radio Mirchi 98.3 fm<o:p></o:p></span></b></div></td> </tr>
<tr style="height: 6pt;"> <td style="border-color: -moz-use-text-color windowtext windowtext; border-style: none solid solid; border-width: medium 1pt 1pt; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Veet<o:p></o:p></span></b></div></td> <td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Big Bazaar<o:p></o:p></span></b></div></td> </tr>
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<tr style="height: 6pt;"> <td style="border-color: -moz-use-text-color windowtext windowtext; border-style: none solid solid; border-width: medium 1pt 1pt; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Maggi<o:p></o:p></span></b></div></td> <td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Amul<o:p></o:p></span></b></div></td> </tr>
<tr style="height: 6pt;"> <td style="border-color: -moz-use-text-color windowtext windowtext; border-style: none solid solid; border-width: medium 1pt 1pt; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Close-up<o:p></o:p></span></b></div></td> <td style="border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 6pt; padding: 0cm 5.4pt; width: 173.25pt;" valign="top" width="231"><div class="Default"><b><span style="font-size: 11.5pt;">Bajaj Pulsar<o:p></o:p></span></b></div></td> </tr>
</tbody></table></div><br />
<span style="font-family: trebuchet ms;">3. The teams need to choose one brand from each and <span style="color: #3366ff;">create a print ad or Hand Made Drawing (soft copy) and an abstract</span> on the same reflecting what they intend to communicate (not more than 100 words). <br />
4. The teams can simply relate the two brands and promote them or come up with a new product category or service that uses both. <br />
5. The teams will be judged on the basis of the creativity and innovation that they show and the concept. The ideas should be practical and relevant. <br />
Please send your entries to: <span style="color: #3366ff;">niche.nirma@gmail.com</span> before <span style="color: #3366ff;">17-Oct-2010 11:59:59 PM</span> (Sunday). <br />
</span><br />
<div style="color: yellow; font-weight: bold; text-align: center;"><span style="font-family: trebuchet ms;"><span style="color: #660000;">Prizes worth ` 800/- to be won</span>.</span> </div><br />
<br />
Gauravhttp://www.blogger.com/profile/11731595954734851655noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-68571368569991056902010-10-08T20:40:00.002+05:302010-10-12T14:54:15.756+05:30Blast from the Past - Flashback 'June - September 2010'<span style="color: black; font-size: large;"></span><span style="color: black; font-size: large;"></span><span style="color: black; font-family: "Trebuchet MS",sans-serif; font-size: large;"></span><br />
<div style="color: #cc0000; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><b><span class="sqq">Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it ~ Greg Anderson</span></b></span></div><div style="color: black; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><br />
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<span style="color: blue; font-size: large;">The start of the academic year is always exciting at IMNU. It is a nice blend of 300 new and excited faces amongst 300 who have been there ... It is a season where new students are exposed to the cult IMNU ... the various clubs and committees. If one were to ask anyone about the process of the selection of junior members of the clubs and committees, there would be a unanimous reply to that ... the length of the interviews exceed the length of interviews it took to get into IMNU and the tasks are not a cakewalk. I believe the experience of going through an interview for a club / committee you want to get into and the feeling you get on converting it is unmatchable. I feel proud to be a part of both a committee(Student Activity Committee) and a club(NiCHE - The Marketing Club of IMNU). NiCHE defines who I am. </span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><br />
</span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">NiCHE was one of the first clubs to organise a fun-filled event for the fresher batch. The event was named Masquerade, it required the participants to market a product given to them in a very innovative and creative manner. The event was a huge success with over 35 teams of 3 members each registering and taking part in Masquerade. Few highlights of the event were the famous <i>'Aata Chaata'</i> Ad by the team of Shivani Arora, Praneta Shukla and Swati Vishnoi, The <i>'Pappu Toliye'</i> Ad by Manpreet Singh, Deepika Bhatt and Nikita Pareek. </span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://1.bp.blogspot.com/_GKTTpYi5UVA/TK8xSk3Lr5I/AAAAAAAADd8/Ys-tTnCU5Ec/s1600/IMG_6847.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://1.bp.blogspot.com/_GKTTpYi5UVA/TK8xSk3Lr5I/AAAAAAAADd8/Ys-tTnCU5Ec/s400/IMG_6847.JPG" width="400" /></a></span></div><span style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://4.bp.blogspot.com/_GKTTpYi5UVA/TK8xXXm0DEI/AAAAAAAADeA/IP71UYCedWc/s1600/IMG_6849.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://4.bp.blogspot.com/_GKTTpYi5UVA/TK8xXXm0DEI/AAAAAAAADeA/IP71UYCedWc/s400/IMG_6849.JPG" width="400" /></a></span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">The winning teams were: </span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"> First Prize ~ Team 'Bucket'</span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">Second Prize ~ Team 'Nail-Cutter'</span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">Third Prize ~ Team 'Pasta'</span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">With a Special Prize for Team 'Aata Chaata' </span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><br />
</span></div><div style="color: blue; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;">After the success of the Event Masquerade, Senior NiCHE began its quest to hand over the mantle to the Juniors. After receiving 100s of applications and a couple of days of interviewing they selected 22 members who had the potential to become a part of team NiCHE. The batch of 22 was split in 2 teams of 11 each and each given a task to organise an event of the caliber of Masquerade ... One task stood as the final hurdle between NiCHE and the few selected.</span></div><div style="color: black; font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Enter Team 1: </span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Event ~ Façade – what can you be?? </span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">An event named ‘façade’ was organized by NiCHE. The participants had to enact products, wherein different categories of the same were given. They had to identify the products of the chosen category and had to ‘be’ the product they were selling.</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">The event was fun-filled with all the participants coming up with innovative ideas, jingles, features, all with acting and ‘being’ the product itself.</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Enthusiasm was infectious, with teams pricking products like Surf Excel vs Nirma, Perk vs Munch etc.</span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TK8xtqN6WXI/AAAAAAAADeE/ufYVE4xuTOc/s1600/IMG_7016.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TK8xtqN6WXI/AAAAAAAADeE/ufYVE4xuTOc/s400/IMG_7016.JPG" width="400" /></a></span></div><span style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://4.bp.blogspot.com/_GKTTpYi5UVA/TK8xwawObwI/AAAAAAAADeI/jw0d1xR3iwc/s1600/IMG_7040.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://4.bp.blogspot.com/_GKTTpYi5UVA/TK8xwawObwI/AAAAAAAADeI/jw0d1xR3iwc/s400/IMG_7040.JPG" width="400" /></a></span></div><span style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TK8xzbtAAFI/AAAAAAAADeM/JXFsFP__ecE/s1600/IMG_7044.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TK8xzbtAAFI/AAAAAAAADeM/JXFsFP__ecE/s400/IMG_7044.JPG" width="400" /></a></span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">The winning team was Tapas Gupta and Ashish Agarwal who enacted Jockey and Rupa Brands respectively.</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">The runners-up team was of Rajesh Sawant and Romil Doshi who enacted Surf Excel and Nirma Respectively. Prizes for the event were Cash Rs.100 for the winners and Rs.50 for the Runner-up and loads of Chocolates for the participants and audience. </span></div><div style="color: blue; font-family: Times,"Times New Roman",serif;"><span style="font-size: large;"><br />
</span></div><div style="color: blue; font-family: Times,"Times New Roman",serif;"><span style="font-size: large;">Enter Team 2:</span></div><div style="color: blue; font-family: Times,"Times New Roman",serif;"><span style="font-size: large;">Event ~ Mark-O-Logo</span></div><div style="color: blue; font-family: Times,"Times New Roman",serif;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">NiCHE organised another event called ‘MARK-O-LOGO’ wherein skills had to be represented in real life situation. A logo, Brand and Tag Line had to be designed for ‘Krisp Solutions’ an IT firm in Ahmedabad. The event was a huge success owing to the teams who participated with full vigor and come up with really creative logos. We received over 30 entries for the event from participants in teams of 3. </span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://1.bp.blogspot.com/_GKTTpYi5UVA/TK8y43V6nlI/AAAAAAAADeQ/6fuyCdBuegA/s1600/IMG_7050.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://1.bp.blogspot.com/_GKTTpYi5UVA/TK8y43V6nlI/AAAAAAAADeQ/6fuyCdBuegA/s400/IMG_7050.JPG" width="400" /></a></span></div><span style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://4.bp.blogspot.com/_GKTTpYi5UVA/TK8zASjGsQI/AAAAAAAADec/5_TfdOLzn7s/s1600/IMG_7065.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://4.bp.blogspot.com/_GKTTpYi5UVA/TK8zASjGsQI/AAAAAAAADec/5_TfdOLzn7s/s400/IMG_7065.JPG" width="400" /></a></span></div><span style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TK8zCrVJTAI/AAAAAAAADeg/fgZyn7J-Cnc/s1600/IMG_7075.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TK8zCrVJTAI/AAAAAAAADeg/fgZyn7J-Cnc/s400/IMG_7075.JPG" width="400" /></a></span></div><span style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://2.bp.blogspot.com/_GKTTpYi5UVA/TK8zEz_JrqI/AAAAAAAADek/VyKlZ6CD400/s1600/IMG_7077.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://2.bp.blogspot.com/_GKTTpYi5UVA/TK8zEz_JrqI/AAAAAAAADek/VyKlZ6CD400/s400/IMG_7077.JPG" width="400" /></a></span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">The logos were a perfect blend of creativity, purpose and vision with a conspicuous uniqueness in each team’s performance.</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Krisp Solutions selected a logo and has implemented it … the winners were Parth Das and Gargi Roy. The prize was Cash Rs. 150 and a consolation prize worth Rs. 100/- was given to the second best entry.</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"> The List of the final 11 who made it through is as follows: </span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Ashish Agarwal</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Arghya Biswas</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Gaurav Somani</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Kittu Rajpal</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Mitesh Jain (FB)</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Praveen Wakle</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Rajiv Mehra</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Romil Doshi</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Ruchi Sachdeva</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Sidharth Udani</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Surbhi Jain (FB)</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">RannBhumi 'The Quest for the Best' - The battle of the sections... </span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">The first event organised by the new team was RannBhumi ~ 'The Quest for the Best'. RannBhumi comprised of branding one's section. The sections designed the Names, Logos, Tag Lines, Chants, Songs, T-Shirts and Videos for themselves. The battle that started in the First Trimester shall continue for atleast until next 2 years with each section not wanting to miss any opportunity to prove themselves superior over the others. The memories of this event shall remain in the hearts and minds of everyone for a long long time. </span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="http://2.bp.blogspot.com/_GKTTpYi5UVA/TK8zzSDunSI/AAAAAAAADeo/wj0J5lvTe30/s1600/IMG_8351.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://2.bp.blogspot.com/_GKTTpYi5UVA/TK8zzSDunSI/AAAAAAAADeo/wj0J5lvTe30/s400/IMG_8351.JPG" width="400" /></a></span></div><span style="font-size: large;"><br />
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</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">The Auditorium was no less than a stadium … With the rotating trophies at stake, students from each Section turned up in numbers to extend their support to their respective teams. </span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">The Best T-Shirt Design was awarded to Vikings – Section A (FT)</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div style="color: blue;"><span style="font-size: large;"><span style="font-family: "Calibri","sans-serif";">The Best Section Branding was awarded to Dynamos – Section B (FB)</span></span></div><div style="color: blue;"><span style="font-size: large;"><i><span style="font-family: "Calibri","sans-serif";"> </span></i></span></div><div class="MsoNormal" style="color: blue;"></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">On Behalf of my team, I would like to congratulate the sections once again and thank them for making RannBhumi a great success and help carry on a tradition at IMNU. Thank you Team Vikings, Samurai, Bohemians, Falcons & Dynamos.</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">No matter how badly we want the good times and things to carry one, they must come to an end. Thus Trimester One / Four came to an end, the memories are so fresh in the minds of everyone that it feels like yesterday. With your help I am sure we can make good --> better and better --> Best! Hoping to get your extended support and encouragement in the 2nd / 5th Trimester as well. Your support is the motivating for Team NiCHE to perform better each time and come up with events like no other. </span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Thanking You once again...</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;"><br />
</span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">On Behalf of Team <span style="color: red;">NiCHE</span></span></div><div class="MsoNormal" style="color: blue;"><span style="font-size: large;">Romil Doshi :) </span></div><div style="color: blue; font-family: Times,"Times New Roman",serif;"></div><span style="color: blue; font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: "Tahoma","sans-serif";"></span></span>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com5tag:blogger.com,1999:blog-7100871449478426671.post-2435232678990106082010-10-05T01:52:00.000+05:302010-10-05T01:52:29.891+05:30MOST PROMISING BRANDS 2010<span style="font-size: large;"></span><span style="font-size: large;"></span><span style="font-size: large;"></span><table align="center" bgcolor="#033163" border="0" cellpadding="0" cellspacing="0" style="color: yellow; font-family: Georgia,"Times New Roman",serif;"><tbody>
<tr><td><div align="justify"><span style="font-size: large;"><span class="tkr"><span class="ld">MOST PROMISING BRANDS 2010<br />
<span class="ld2">Some Brands, despite missing out in making it to the most valuable brands list, deserve a mention. Reason: They hold immense promise, deserving of an inclusion in the list of the most promising brands 2010. <span class="tkr"><br />
</span></span></span></span></span></div></td> </tr>
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<tr> <td valign="top"> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/57.jpg" vspace="5" />Kent RO<br />
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Kent RO, the 15 year-old brainchild of Mahesh Gupta (Founder and CMD, Kent RO Systems Ltd) has given a new meaning to domestic water purification, having given the country its first RO purifier system, and that too with an enduring celebrity endorsement. With greater media visibility guaranteed over the next few months, this brand is certainly in for bigger prizes soon. </span></span> </div></td> </tr>
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<tr> <td> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/58.jpg" vspace="5" />Senator<br />
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Senator Worldwide, marketer of specialty writing instruments, may not be one of those brands that you watch being flashed on mass communication channels day-in-and-day-out. But it is here, hopefully to stay. The company has entered into a JV with one of India’s leading business houses, the Modi Group, with an aim to become the most influential brand in the business of writing instruments. The Senator has landed! </span></span></div></td></tr>
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</span></td> </tr>
<tr> <td valign="top"> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/59.jpg" vspace="5" />SAFEXPRESS<br />
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Logistics is one business where credibility is of utmost importance, and advertising is key. Proof: Look at Safexpress, which is making waves with its most recent campaign dubbed “Distribution Redefined”. The brand has been able to secure an impressive list of clients, comprising global and national corporate houses. It’s only a matter of time when the legacy of this brand becomes an analysis for b-school case studies! </span></span> </div></td> </tr>
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<tr> <td> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/60.jpg" vspace="5" />All Cargo Global Logistics<br />
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Popularly known as India’s first logistics business to make it big on the international scene, this listed-corporate brand, valued at `22.04 billion on BSE, has promises for its investors, especially with strong industrial growth and rise in trade in between emerging markets and countries in Europe. </span></span> </div></td> </tr>
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</span></td> </tr>
<tr> <td valign="top"> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/61.jpg" vspace="5" />MICROMAX MOBILE<br />
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Two years back, none would have ever imagined a name like Micromax taking the world of marketing by storm. It did! Today, you can see the brand all over – from the Asia Cup 2010 to IIFA Awards 2010, the mobile maker is burning the tracks and painting the skies with its logo. Today, with a market share of 7%, Micromax is biting on the heels of the No.2 Samsung in the Indian market. The brand has a clear positioning – low-priced products. Period! </span></span> </div></td> </tr>
<tr> <td><span style="font-size: large;"> </span></td> </tr>
<tr> <td> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/62.jpg" vspace="5" />NUMERO UNO<br />
<br />
A country which speaks the language of Levi’s when it comes to jeanswear, Numero Uno brings in with it a gush of fresh air. Price-sensitive is the market it wants to rule, and competitive pricing is what it uses as its USP. There is of course the quality it offers, which is a bonus. A highly regarded brand already, it swears to become the numero uno in its category soon. </span></span> </div></td> </tr>
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</span></td> </tr>
<tr> <td valign="top"> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/63.jpg" vspace="5" />THE MOBILE STORE<br />
<br />
Already a much-discussed brand in the world of mobile handsets retailing, The Mobile Store made a timely entry into the world of Indian telecommunication. With over 1,300 outlets spread across 200 cities (and with a vision to add 200 more by next year), this corporate brand already scores high on visibility and credibility. With the 600 million mobile user base growing in count by the day (thanks to multiple handset ownership and increasingly lower ownership lifespan), this brand is in for a ball in the times to come. </span></span> </div></td> </tr>
<tr> <td><span style="font-size: large;"> </span></td> </tr>
<tr> <td> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/64.jpg" vspace="5" />SHARDA UNIVERSITY<br />
<br />
In a country like India, which is plagued with the fact that higher level education is on one hand unavailable and on the other elitist, an institute like Sharda University (from the stable of the Sharda group of institutions) gives new hope. With an aim to deliver quality education and prepare students for the industry, the institute is a solution to the huge supply gap in the availability of well-educated managers capable of running successful businesses. </span></span> </div></td> </tr>
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<tr> <td valign="top"> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/65.jpg" vspace="5" />MODI OMEGA<br />
<br />
If you hate to hear the bothersome snores or are worried about your hair loss, you will love to love the Modi Omega brand. Besides the two products mentioned above, this OTC drug manufacturer sells everything from skincare products to weight & cholestrol reducing tablets. It the ‘Alpha to Omega’ when it comes to a brand you can trust with your health. </span></span> </div></td> </tr>
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<tr> <td> <div align="justify"> <span style="font-size: large;"><span class="sttxt"><img align="left" hspace="5" src="http://www.4psbusinessandmarketing.com/23092010/imgsmall/66.jpg" vspace="5" />SVP<br />
<br />
With media vehicles in India clogged with real estate developer brands, trust and credibility become the two key factors that decide the ultimate choice of the buyers. Today the SVP brand carries both tags. On-time completion of projects and transparency is what sets this developer apart. With plans to complete 70 lakh sq. ft. in fy2009-10 alone, this brand poses a serious threat to the biggest of real estate brands. </span></span></div></td></tr>
</tbody></table><div style="color: yellow; font-family: Georgia,"Times New Roman",serif;"><br />
</div><div style="color: black; font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Source: http://www.4psbusinessandmarketing.com</span></div><div style="color: yellow; font-family: Georgia,"Times New Roman",serif;"> <span style="font-size: large;"><br />
</span></div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com1tag:blogger.com,1999:blog-7100871449478426671.post-20579635395582603722010-09-02T00:01:00.001+05:302010-10-19T17:32:20.090+05:30How to Price Consumer Electronics<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CDoshi%27s%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CDoshi%27s%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_editdata.mso" rel="Edit-Time-Data"></link><link href="file:///C:%5CUsers%5CDoshi%27s%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CDoshi%27s%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="MsoNormal" style="line-height: normal;"><b><span style="color: #632423; font-family: "Cambria","serif"; font-size: 28pt;">How to Price Consumer Electronics<o:p></o:p></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><i><span style="color: #c00000; font-family: "Bookman Old Style","serif"; font-size: 14pt;">This is a compilation and expansion of several previous posts on pricing consumer electronics. </span></i></b><b><span style="color: #c00000; font-family: "Bookman Old Style","serif"; font-size: 14pt;"><o:p></o:p></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">Because they are trained by you, consumers have preconceived notions about an appropriate price range for your products. People expect various categories of consumer electronics to fall within certain price ranges.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">A 50-inch LCD HDTV shouldn’t cost $7,500. You can price it there, but you won’t sell many. You also won’t sell many if you price the same TV at $75, because people will wonder what kind of scam you’re running. Today, the sweet-spot for this television, depending on its features, ranges from $600 to $1,800. People expect a 50-inch LCD HDTV to fall within this range.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">I call this sweet spot the Consumer Pricing Expectations Range, or <b><span style="color: #660000;">CPER.</span> </b>Each product category has its own, unique range. Price your product within this range, and you eliminate an obstacle. Price it outside the CPER, and you voluntarily create a problem for yourself in an industry already littered with countless obstacles to success.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">How do you know the CPER for your product? Three out of four products in your category fall into it.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><span style="color: #660000;">If You Price Above the CPER</span>: </span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">Most of these go without saying, but if you price your products above consumers’ expectations, these are issues you’ll be forced to deal with:<o:p></o:p></span></div><ul type="disc"><li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">People have other, more affordable alternatives, and will buy those.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">Your sales will lag.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">You’ll have problems with retailers, who will wonder why your price is high.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">You may be perceived as out-of-touch.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">You’ll create a reputation of a company that charges too much. Think Sony.<o:p></o:p></span></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b style="color: #660000;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">If You Price Below the CPER:</span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><ul type="disc"><li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">People will assume your products have less value (features, functions, etc.) than other products priced within the CPER.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">Retailers will wonder why your product costs are so low.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">Ironically, you probably won’t sell as much as the higher-priced competing items.<o:p></o:p></span></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b style="color: #660000;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">Shifting the CPER:</span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">It’s possible to shift the consumers’ expectations for pricing upwards, but to do so; you need to have excellent marketing and consumer evangelists. Most companies in consumer electronics have neither.</span></i><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"> Therefore, most companies are unsuccessful at shifting the CPER. One company has changed consumer perceptions on how much technology can cost and still sell successfully. <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">Here is what it looks like:</span></div><div class="separator" style="clear: both; text-align: center;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"> </span><a href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TH6bYPiCFTI/AAAAAAAADdk/6cjbHOaQsQo/s1600/Consumer+Pricing+Expectations+Range.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="275" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TH6bYPiCFTI/AAAAAAAADdk/6cjbHOaQsQo/s400/Consumer+Pricing+Expectations+Range.jpg" width="400" /></a></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"></span><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="color: #c00000; font-family: "Century Schoolbook","serif"; font-size: 16pt;">Nokia</span></b><b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"> </span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">smart phones are generally priced higher than competing models like the iPhone, various Blackberries and Android Phones. I know this is because they don’t have carrier partnerships for their smart phones like their competitors — they have been “out partnered” — but <i>the why</i> <i>doesn’t matter</i>. To consumers, an $800 Nokia smart phone is not even a consideration when an iPhone can be had for $200 and some Blackberries are free after rebate. Thus, Nokia’s U.S. sales have been suffering.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="color: #c00000; font-family: "Century Schoolbook","serif"; font-size: 16pt;">Sony</span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"> attempted to adjust the CPER on many categories of consumer electronics, including the PlayStation 3. Sony has neither good marketing nor evangelists. When competing video game systems cost much less, Sony maintained its high price. People’s expectations were that consoles should cost less. They communicated this to Sony by not buying the PS3 until Sony recently lowered the price. Once pricing got within the expectations range, customers started buying again. Also recently, Sony failed adjusting the CPER upwards for its Bravia LCD televisions, which cost significantly more than nearly all other LCD TVs. People stayed away. When pricing came down into the CPER this holiday season (I saw refurbished 46-inch Bravias for $600!), Bravias started to sell again.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="color: #c00000; font-family: "Century Schoolbook","serif"; font-size: 16pt;">TiVo</span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">, which costs more than competing DVRs from cable companies, has not been able to adjust the CPER. TiVo once had evangelists, but it did not nurture them with excellent marketing. It’s not only easier to have a DVR from your cable provider, it’s cheaper. So, that’s where people go.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="color: #c00000; font-family: "Century Schoolbook","serif"; font-size: 16pt;">SanDisk</span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"> put out an affordable MP3 player called the Sansa. It runs as low as $40. But it has yet to crack through to mainstream consumers, many of whom believe there is only one brand of digital music player. On the other hand, Pure Digital created the Flip digital camcorder, and priced it below $100. It was a huge success because the company had excellent marketing. Its consumer education, focused on simplicity, was extremely effective in communicating how the Flip will improve people’s lives.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span style="color: #c00000; font-family: "Century Schoolbook","serif"; font-size: 16pt;">Apple</span></b><span style="color: #c00000; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">One company in our industry has been successful at shifting the CPER. Here is what Apple’s CPER looks like:</span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"></span><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TH6bFPY2JLI/AAAAAAAADdc/DDqqRXWSJvA/s1600/Apples+Consumer+Pricing+Expectations+Range.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TH6bFPY2JLI/AAAAAAAADdc/DDqqRXWSJvA/s400/Apples+Consumer+Pricing+Expectations+Range.jpg" width="400" /></a></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"> Note that there is no price that is Too High for Apple products. Apple has shifted consumers’ price range expectations upwards. Because Apple enjoys <span style="color: #002060;">evangelist consumers</span> and benefits from excellent marketing, <i>they cannot price a product too high. </i>Apple’s desktops, laptops and peripherals all generally cost more than the competition’s, and yet Apple remains one of the top manufacturers in the computing space. To Apple’s evangelists, the company is like a terrific author whose books you will buy simply because he wrote them.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">So if you want to charge more than everybody else for your products, you better have evangelists and excellent marketing. Because the industry is littered with product failures from companies who tried but did not have both.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b style="color: #990000;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">What Shifts The Consumer Pricing Expectations Range?</span></b><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;"><o:p></o:p></span></div><ul type="disc"><li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><b style="color: #990000;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">Time</span></b><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;"><span style="color: #990000;">.</span> As a product category matures and manufacturing is perfected, prices naturally come down.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #002060; line-height: normal; text-align: justify;"><b style="color: #990000;"><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;">Competition</span></b><span style="font-family: "Century Schoolbook","serif"; font-size: 16pt;"><span style="color: #990000;">:</span> New manufacturers within the same product category tend to drive down pricing and CPER.<o:p></o:p></span></li>
</ul><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">New features generally <i>do not</i> drive pricing upwards. They are actually expected in new product iterations, which mean the same product with additional or expanded features usually costs less than the previous version. That’s what the CPER dictates.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="color: #002060; font-family: "Century Schoolbook","serif"; font-size: 16pt;">Aim for the sweet-spot with your pricing. Aim for the CPER.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div>Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-23241722897013818322010-08-27T04:26:00.000+05:302010-08-27T04:41:48.141+05:30Are You Doing Enough??<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CUsers%5CDoshi%27s%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CUsers%5CDoshi%27s%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CUsers%5CDoshi%27s%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> 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mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 16pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(0, 112, 192);">If you already suspect that you’re not doing enough marketing, <i style="">then chances are you’re right.</i><o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";">Doing the right of marketing should feel like you’re doing too much.<span style=""> </span>It’s a lot like applying make-up when you’re about to appear on television.<span style=""> </span>When you look at yourself in real life, it looks over-exaggerated.<span style=""> </span>But when you appear on TV – you look natural.<span style=""> </span>Your marketing strategy runs the same way.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";">Here are a few real-life hints that you aren’t exaggerating enough when it comes to marketing:<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">1.<span style=""> </span>You Google your company’s name and/or product and a competitor’s site is listed WAY ahead of yours.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>If you want your customer to choose you, they have to find you first.<span style=""> </span>Google loves fresh, new content; and they reward those people who provide fresh content and to whom people link as a resource.<span style=""> </span>Google figures, “If people think this is worth reading, it must be worth reading.”<span style=""> </span>Not only that, but Google also indexes and finds social media content such as blog posts, Twitter feeds,<span style=""> </span>Google Local or maps content and a lot more.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">2.<span style=""> </span>You’ve lost more than one customer because of “price.”</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>If your customers are complaining about price, they don’t know why they should choose you.<span style=""> </span>What you offer your customers consists of more than just the widget or the service, it includes distribution (how easy is it to get my hands on your product), communication (how easy is it for me to interact with you), the experience, and the people with whom I interact when I purchase or have my product serviced.<span style=""> </span>Make a list of all the things that are included with your offering.<span style=""> </span>Think about comparing that list with other alternatives (or the competition).<span style=""> </span>Then don’t be too shy to share what sets your offering apart from other alternatives.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">3.<span style=""> </span>Your phones aren’t ringing like they used to.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>Doesn’t this just remind you of the whole dating scene?<span style=""> </span>Why doesn’t he call?<span style=""> </span>Maybe they’re just not that into you?<span style=""> </span>In other words, they don’t feel an emotional connection or you’re not top-of-mind when they experience the trigger that should have them call you.<span style=""> </span>The solution to this problem is to do a tight demographic and psychographic profile of your customer.<span style=""> </span>Simply start creating “categories” of customers as they occur to you intuitively.<span style=""> </span>You can start with “industry” but then start getting creative and think about customers that always want your stuff yesterday.<span style=""> </span>See how many niches you can identify.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">4.<span style=""> </span>Your salespeople are “complaining” about how hard it is to get in front of prospects.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>Everyone who is working is doing the job of more than one person.<span style=""> </span>And that means that your sales person must have something so irresistible that your customer will want to see them.<span style=""> </span>The way to put your sales reps in front of the customer is by creating an engaging email marketing program that educates them on how and why to user your products.<span style=""> </span>Check out Constant Contact, iContact, aWeber or InfusionSoft.<span style=""> </span>There is a great email marketing solution for every budget.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">5.<span style=""> </span>You don’t have a marketing plan (even a 1-pager).</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>A marketing plan doesn’t have to be this huge unwieldy document.<span style=""> </span>In fact, a short one-pager can accomplish more than a hundred page bound copy.<span style=""> </span>All you really need to include in your marketing plan is a goal, an objective, the customers or markets you want to target and what you want to offer them.<span style=""> </span>Finally, how will you communicate with them, and how will your offer be within arm’s reach of your customer? Getting those marketing basics in front of your team will improve your results on all levels.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">6.<span style=""> </span>Your website hasn’t been updated in at least three years.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>If your website still has a picture of your facility or is focused on widgets instead of your customer’s needs.<span style=""> </span>It’s time to update.<span style=""> </span>If you still don’t have a blog on your site or offer a newsletter, it’s time to update.<span style=""> </span>Creating and updating your website is not at all as expensive as it used to be.<span style=""> </span>Starting a blog will increase and update your level of content and can also serve as free publicity.<span style=""> </span>Today’s customers want to know the people they are working with on all levels.<span style=""> </span>A blog that includes product updates and information as well as more informal and interesting articles from a variety of people from you company will engage your readers and give them more reasons to choose you.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">7.<span style=""> </span>You have more versions of products than customers buying them.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>Customizing an offering to meet a specific customer need can eat into profitability – especially if the customer is only purchasing a low amount.<span style=""> </span>An easy way to update your offering is my identifying those customer/product combinations that fall below your desired profit margin.<span style=""> </span>Then go to those customers and explain that they have an option to move to a lower-cost “standard” product.<span style=""> </span>You’ll be amazed at how many customers will jump at the cost-cutting opportunity.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">8.<span style=""> </span>You aren’t getting referrals.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>If you’re not hearing “….told me that I should contact you.” Then you’re not working referrals.<span style=""> </span>Customers can’t refer if they don’t know how to refer or why to refer.<span style=""> </span>People just want to be told what to do and creating a “referral strategy or process” will go a long way to helping your sales people increase the number of new customers.<span style=""> </span>Make your sales calls referral friendly by focusing at least part of the call on helping your customer achieve their goals.<span style=""> </span>Create a “referral guideline” that you can leave with the customer or even better, create a space on the web where customers can easily send their referrals.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">9.<span style=""> </span>You’re losing good employees.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>This may sound more like a human resources problem, but the Gallup Organization found out that companies with engaged employees were more profitable.<span style=""> </span>And only 20 percent of the companies they surveyed had engaged employees.<span style=""> </span>Happy and engaged employees naturally create great customer experiences.<span style=""> </span>So measure employee engagement with the Gallup Q12 survey and then talk to your employees about what it would take to get them more engaged.<span style=""> </span>It’s a win –win-win for the company, employees and customers.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);">10.<span style=""> </span>You haven’t launched any new products or services in the last three years.</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><span style=""> </span>Customers’ needs change and if you don’t upgrade your products or services, customers will think you aren’t paying attention.<span style=""> </span>Survey customers about what’s important to them, what’s missing, what challenges they are overcoming.<span style=""> </span>Then think about creating bundles or value packages that include a mix or product and service options. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif";">Ignoring marketing is most common when business is tough, and you have to make sure that every customer is happy.<span style=""> </span>But it’s just that kind of fire-fighting that puts your future success at risk.<span style=""> </span>So, don’t be afraid to put your marketing hat on<span style="color: black;">. </span><span style="color: rgb(192, 0, 0);"><span style=""> </span><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size: 14pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(192, 0, 0);"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b style=""><i style=""><span style="font-size: 25pt; line-height: 150%; font-family: "Bookman Old Style","serif"; color: rgb(0, 112, 192);">If it doesn’t feel like you’re overdoing it, you’re not doing enough!! <o:p></o:p></span></i></b></p> Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0tag:blogger.com,1999:blog-7100871449478426671.post-3961317809269731822010-08-13T22:25:00.000+05:302010-08-13T22:30:15.088+05:30RannBhumi - The Quest for the Best<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_GKTTpYi5UVA/TGV5mX0aI4I/AAAAAAAADc4/CpJTcMbNG6k/s1600/RANBHUMI_fINAL.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 371px; height: 480px;" src="http://3.bp.blogspot.com/_GKTTpYi5UVA/TGV5mX0aI4I/AAAAAAAADc4/CpJTcMbNG6k/s400/RANBHUMI_fINAL.jpg" alt="" id="BLOGGER_PHOTO_ID_5504939819666121602" border="0" /></a>
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<w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1073741899 0 0 159 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page WordSection1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 20pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);">… Battle of the Sections …<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 20pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);">Hey Guys<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);">NiCHE – (The Marketing Club of IMNU) is back with an event unmatched and incomparable … </span><span style="font-size: 20pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-size: 24pt; font-family: "Cambria","serif"; color: red;">RannBhumi – The Quest for the Best</span></b><span style="font-size: 20pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"> </span><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);">:- The event comprises of branding your section. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);">At stake is the Rotating Shield and your Section’s Honor.<o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-size: 20pt; font-family: "Cambria","serif"; color: rgb(0, 176, 80);">FT A vs FT B vs FT C vs FB A vs FB B<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);">There is a special award for the best T-Shirt design.<o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(99, 36, 35);">Venue : Auditorium<o:p></o:p></span></b></p> <p class="MsoNormal"><b><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(99, 36, 35);">Date: August 17, 2010<o:p></o:p></span></b></p> <p class="MsoNormal"><b><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(99, 36, 35);">Time: 5:30 pm onwards<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"><o:p> </o:p></span></p> <p class="MsoNormal"><i><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);"><o:p> </o:p></span></i></p> <p class="MsoNormal"><i><span style="font-size: 16pt; font-family: "Cambria","serif"; color: rgb(36, 64, 97);">Veni Vidi Vici<o:p></o:p></span></i></p> <i><span style=";font-family:";font-size:16pt;" ><o:p></o:p></span></i> Romil Doshihttp://www.blogger.com/profile/10006253769074288527noreply@blogger.com0